“An absolutely beautiful book that captures a lot of what I believe as a coach.” – Steve Kerr
9-time NBA Champion; Coach of the Golden State Warriors and Team USA
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For UK Readers 🇬🇧
What it’s all about.
A practical guide to realizing your potential amid the chaos of modern life and learning to reconnect to yourself, your work, and each other by reclaiming the pursuit of excellence.
Whether you are practicing guitar, pushing your limits at the gym, leading a team, honing a craft, studying medicine, or giving yourself the time and space to finally write that book, the pursuit of excellence is a big part of what makes life worth living—and it is for all of us.
Unlike “pseudo-excellence,” which is about hustle culture and hacks, genuine excellence is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. Too often, we get caught up in convenience and distraction to the detriment of our true potential.
The good news is that we can set ourselves on a better path, one that includes more aliveness and resonance, more connection to self and others. The Way of Excellence draws upon modern science, age-old philosophy, and daily practice to explain that we are wired to strive for excellence, and shows you how to pursue it in your own life.
At its core, excellence is an energizing and deeply-fulfilling process of becoming the best performer and person you can be.
PRAISE AND REVIEWS
“An absolutely beautiful book that captures a lot of what I believe as a coach. The gratification that comes from losing one’s self in a process is an amazing gift. It brings joy, peace of mind, and a sense of pride. These are things we frequently talk about with the Warriors, and I believe are part of our success.” — Steve Kerr, 9 time NBA Champion, Coach of the Golden State Warriors and Team USA
“Readers are invited to rethink what it truly means to be at their best—not through perfectionism or shallow success, but through purposeful growth and meaningful engagement. Stulberg reveals how excellence is a deeply human process.” — Charles Duhigg, author of the bestsellers The Power of Habit and Supercommunicators
“Stulberg’s examination of excellence as both a concept and practice is food for thought for every profession and discipline—and for life itself. A riveting narrative that shows us that everyone is capable of growth. I loved reading this book.” — Hilary Hahn, international violin soloist and 3-time GRAMMY winner
“A transformative read for aspiring high performers of all disciplines and all levels. This book is the best reminder that the way we do what we do matters.” — Chelsea Sodaro, Ironman World Champion
“Relentlessly pragmatic, truly wise, and genuinely helpful… It is hard for me to think of anyone in my life to whom I wouldn’t recommend this book.” — Derek Thompson, author of Abundance and Hit Makers
Ten Things The Book Will Teach You:
- How to set better goals and define, live, and work in alignment with your values
- How to cultivate focus and concentration
- The power of prioritizing consistency over intensity
- How to build durable confidence
- The connection between mastery and mattering, and how to cultivate more of both in your life
- How to develop the courage to care deeply
- How to design environments that support excellence
- How to find more fulfillment in the process of striving toward achievement
- How to overcome the traps, pitfalls, and barriers to excellence, including: alienation, chasing a never-ending supply of dopamine, addiction to external validation, and getting caught up in the opinions of others
- How to apply the principles and insights of excellence to one’s organizations and communities
Way of Excellence LIVE Events
Join Brad, live in person, to talk about The Way of Excellence in a city near you!
